LET US GET ALL UP IN YOUR SPACE
Environmental Branding: Telling Your Story On Your Turf
The expression of a brand doesn’t end with a logo, website, ads, and marketing materials. It extends into the very spaces where your business operates—this is where interior design and custom design for businesses play a crucial role. We specialize in environmental branding, offering transformative interior design solutions that integrate your brand identity into your business's physical space.
These custom-designed interiors have significantly benefited businesses and higher education clients in Des Moines and beyond. Our approach to environmental branding goes beyond mere aesthetics. It’s a strategic enhancement that directly impacts ROI, boosts employee retention, increases campus activity, and improves morale.
Engaging with us means choosing a strategy that enhances the visual appeal of your spaces, strengthens brand perception, and enriches the experiences of students, customers, and employees alike. Our tailored designs transform ordinary spaces into powerful brand statements that drive enrollment and customer engagement, turning every corner of your business into a testament to your brand’s values and vision.
We’ve seen this play out across campuses and workplaces: dynamic graphics and straightforward messaging turn everyday rooms into brand experiences. The impact isn’t just visual; it supports retention, recruitment, and employee satisfaction, and it counts as a capital investment with long-term value. We partner closely with architects on renovations and new construction, seamlessly integrating your brand into their design intent and streamlining their process. A seamless, collaborative partnership from start to finish.
TOP 5 REASONS TO BRAND YOUR SPACE
- Improves recruitment and retention.
- Improves overall perception of your brand.
- Creates opportunities for gifted and named spaces for donors/industry partners.
- Increases productivity and enjoyment for employees, students, faculty, and staff.
- Allows brand messaging to be communicated creatively in a dimensional environment.
OUR ENVIRONMENTAL BRANDING PROCESS
When branding your campus or office space, understanding your audience and where your message will be seen is essential. We start with a comprehensive campus or business audit, carefully evaluating each space to pinpoint the optimal spots for expressing your brand. Crucially, we delve into how people utilize these spaces, ensuring our strategy aligns with their interactions.
With insights gathered, the creative journey begins. We engage with employees, faculty, staff, students, and alumni to glean their perspectives and desired perceptions of the brand. This research fuels our messaging and design direction, creating bold, colorful elements and imagery consistent with brand guidelines. We infuse the messaging with youthful vibrancy, capturing attention with snarky, engaging, and often humorous content that resonates with the younger demographic while honoring architectural aesthetics.
Here are the three phases involved in branding your space.
PHASE 1: CONCEPTUAL
- Needs assessment and architectural audit
- Brand strategy and audience mapping
- Overall concept design and brand voice development
- Substrate, hardware, and interiors inspiration
We start with a strategic kickoff, clarifying goals, audiences, and priorities. Then we walk the space (on-site or via plans), study how people move, and pinpoint moments that matter. Those insights fuel clear concepts and a shared vision that sets the foundation for design.
PHASE 2: DESIGN DEVELOPMENT
- Full design build-out
- Key messaging integration
- Revisions as needed
- Lighting, furniture, and architectural consultation
With the concept set, we develop it in detail. We refine messaging, graphics, and environmental elements while exploring materials, finishes, and substrates that fit the space. The result is a cohesive design package that’s creative, practical, and ready to move forward.
PHASE 3: IMPLEMENTATION
- Final art production
- Print coordination and supervision
- Fabrication and printing
- Installation and construction management
Once approved, we take the vision across the finish line. We coordinate vendors and contractors, oversee fabrication and installation, and quality-check every step. The outcome: a branded environment that looks exceptional, works seamlessly, and delivers lasting value.
