Hippo Blog

Building a marketing automation system is a lot like planting your own vineyard. With the word “automation” in the name, one would think that it’s easy to set and forget. That’s not the case. Maintaining a marketing system takes constant atte...

Let’s have a talk. (Not that talk.) Let’s talk about marketing strategy. If there is one word that gets misused too often in marketing, it’s this one. First, I have some bad news: “Let’s use Twitter” is not a strategy. (It’s a tactic.) ...

Like most kids growing up a few years decades ago, I spent my free time (gasp!) without any mobile electronic devices, video game consoles or endless internet distractions. Instead, I split my time up into outdoor sports and playing with my favorite...

Time to do the math! A simple equation to boost your website’s success. Simple equations are everywhere. I’m not talking about algebra class. For many, that was a constant source of nightmares so I’ll stay clear of variables, factors and quotie...

How to build your website around your brand. You know those age-old questions that we may never know the answers to? Like, why did the chicken cross the road? And what came first, the chicken or the egg? These are the types of questions keep us up at...

This blog doesn’t really need any other sort of introduction. No fancy-schmancy paragraph with poetic prose, no witty inside-marketing banter and no fluff. Simply put, this month’s ‘Brands We Like‘ post is about the Dollar Shave C...

 “So How Much Does a Website Cost?” I spend a lot of time answering this question. My answer is always the same: It depends. Think of building your website as if you were building a house. If you’re fine with living in any old shack down by th...

If there’s one thing you absolutely want to fall in love with for the long haul it’s your spouse. Right? Well, not so fast! (Sorry, honey. You know I run an ad agency.) It’s much more important to be in love with a brand. Maybe you’ve flirted...

Ever have to make a meal for a picky eater? Trying to please them can be exhausting. Imagine you’ve made a delicious sandwich, and have to watch the picky eater scrape the mayo off because they “just don’t like the texture.” Or maybe you’r...

At the coffee shop this morning, I was chatting with Adam, one of my fellow caffeine freaks.  Amidst sips of our Americanos, the conversation slowly turned to work and how the week was going so far.  His was filled with the usual: spreadsheets, con...

So, you want to master inbound marketing? Consider us your Mr. Miyagi. The first thing you must know, grasshopper, is that inbound marketing techniques take patience and dedication. You will see amazing results, and will be able to break through bar...

Is your brand making emotional connections? Here’s a quick question for you. What’s the brand behind the last commercial you saw on tv or heard on the radio? Go ahead. Scan that mental DVR of yours. Probably not so easy to answer. Now, let’s tr...