Hippo Blog

Though you won’t find his name in any history books, Ron Popeil is undoubtedly the best inventor and salesman of the 20th century. Sure, there were some other important inventions in the past 100 years or so: nuclear power, the personal computer, t...

We’re making a smell-mitment to one of our favorite brands: Old Spice. The Old Spice brand is what the angel-faced marketer in your company dreams about. It uses humor and makes fun of stereotypical manliness to give the brand personality, and it�...

Every great brand has a strong logo. Take a look around. You’ve seen the Nike swoosh, the iconic bite out of an apple, and that green mermaid on your Starbucks cup. But great brands are much more than a logo. As hippos, we examine the brand safari ...

You don’t need us to tell you that your customers are on social media.  It seems as if everyone is on some sort of social media platform nowadays.  Personal accounts, B2B accounts, B2C accounts… heck, there’s even a BSB account!  If your bus...

Wouldn’t it be awesome if you could read the minds of your leads? If you knew what product they were interested in, what emails they opened and which they ignored, and how often they have visited your website, you could probably close a deal quicke...

Remember when MTV actually played music videos? For this hippo, it was a pretty cool time. I rocked out to some great 80’s music while rocking my Zubas and Cavariccis with pride. Instead of having to sit through Teen Mom, Jersey Shore and Teen Mom ...

You might feel like you’re cheating the system, or taking the easy way out. But when the question is, “Can I republish old blogs?” When done correctly, the answer to that question is “Yes!” You should not be afraid to repost old content on ...

This blog is about effective “Calls To Action” (or CTAs for short.) You know what calls to action are. You’ve seen them, and you’ve probably clicked on them, yourself. They’re the buttons that appear on landing pages all across the world w...

You know that awesome windup robot you had as a kid that would rigidly move its legs to walk around after you wound it up nice and tight? Its yellow eyes would even light up, and in a monotone robot voice, it would say, “Robots will take over the h...

Why video is the best. Today’s the big day. You’re getting married! After months of planning, it’s finally time to enjoy your special day. It’s so exciting to see it all come together. The decorative centerpieces are in place, the dinner menu...

It’s time for a quiz! A good branding test of whether or not your content has a strong voice is to read the copy without the logo attached to it and see if you can still identify which brand said it. Brands with a lot of personality have strong con...

You’re brimming with excitement.  All those months of planning, strategizing, designing and developing are finally about to pay off.  The new site, marketing plan, and that new inbound strategy is complete with tons of gated content – it’...