Flying Hippo Branding & Digital Agency in Des Moines, Iowa 2022-08-22T17:51:59Z https://www.flyinghippo.com/feed/atom/ WordPress egroves <![CDATA[The Business of Brand: Why Brand Personality Is Critical For Your Company]]> http://flyinghippo.local/?p=8713 2020-12-21T21:55:58Z 2020-12-03T17:07:59Z Be the Life of the Party With Brand Storytelling When it comes to brand storytelling, think of the last time you were with a group of people at a party. As you all mingled, who in the group was everyone most attracted to? Sure, the handsome hunks and beautiful babes certainly got some attention, and...

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]]> egroves <![CDATA[The Business of Brand: You’ve Built A Great Business. Now It’s Time To Build A Great Brand.]]> http://flyinghippo.local/?p=8712 2022-05-17T16:21:14Z 2020-12-03T17:07:50Z Benefits of Branding: If You Build It, They Will Come When you are thinking about the benefits of branding, it helps to think about the Field of Dreams. There’s an iconic scene from the movie, where novice farmer Ray Kinsella (Kevin Costner) is strolling through his Iowa cornfield one evening and hears a mysterious voice...

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]]> egroves <![CDATA[The Business of Brand: How Much Is a Rebrand?]]> http://flyinghippo.local/?p=8710 2020-12-11T15:42:10Z 2020-12-03T17:07:36Z Root Canal or Rebrand? Tough Choice. You’re thinking about rebranding your company, but the thought of it is about as comforting as a root canal. It’s going to take a lot of time, energy, and money and it will mean redoing most, if not all, of your current branding and marketing materials. You’ve got lots...

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]]> egroves <![CDATA[The Business Of Brand: An Insider’s Look At The Rebranding Process]]> http://flyinghippo.local/?p=8719 2020-12-16T16:18:37Z 2020-12-03T17:07:25Z An Expert’s Account of the Rebranding Process You’re looking to give your company a fresh brand make-over. You’re excited about the potential impact it will have on your company’s overall perception and marketing efforts, but the process seems daunting. Never fear! We’ll give you an insider’s look into the rebranding process. The process of rebranding...

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]]> egroves <![CDATA[Brand Voice: Most Companies are Boring. Don’t Be One of Them.]]> http://flyinghippo.local/?p=8718 2022-08-22T17:51:59Z 2020-12-03T17:07:15Z Brand Voice: If they’re bored, you’ll be ignored Most companies have boring brands and boring brands are bad for business. Here is a look at how you can give your company the personality it needs by giving your brand voice some flair. Boy Meets Girl. Girl Runs Away. Imagine for a moment that your brand...

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]]> egroves <![CDATA[Brand ROI: How a Bloody Razor Blade and Some Balls Turned Into Millions of Dollars in Work]]> http://flyinghippo.local/?p=8716 2021-01-06T16:58:55Z 2020-12-03T17:07:02Z You To Have Balls To See a Brand ROI You’re nuts if you aren’t investing in branding. And if you are, you must have the balls to stand out from all of the eunuchs in your space. When thinking about brand ROI, your biggest risk may just be not taking any risk. Let me share...

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]]> egroves <![CDATA[Brand Science: Why Brands With Humor Outperform Their Competitors]]> http://flyinghippo.local/?p=8717 2020-12-11T15:42:41Z 2020-11-25T19:09:03Z Is Brand Personality a Joke to You? It Should Be! Connecting with a brand is not different than any other relationship. You’re attracted to people who are engaging, likable and have a sense of humor. After all, who wants to hang out with someone who’s boring or only talks about themselves all the time? On...

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]]> egroves <![CDATA[Brand ROI: 7 Ways a Rebrand Can Skyrocket Your Bottom Line]]> http://flyinghippo.local/?p=8715 2021-05-17T14:13:55Z 2020-11-25T19:06:52Z What’s the return on rebranding? Marketing is ‘how’ people find you. Branding is ‘why’ people buy. Successful brands know how to connect with the ‘why’. According to Forbes, the main benefit of branding tools, and reason to employ them, is to boost profits. * Like it or not, your business is more than the product...

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]]> egroves <![CDATA[How a Spotted Zebra Brand Can Give You a Huge Competitive Advantage]]> http://flyinghippo.local/?p=8721 2020-12-11T15:42:57Z 2020-11-25T19:05:49Z What’s the advantage of branding? Ever wonder why zebras have stripes? If you think it’s to dress sharper than horses, the answer is a resounding, “Nay!” Most ecologists believe that the stripes on Zebras protect them from predators when they’re blending in with the pack. Because when you blend in, it’s really tough to stand...

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]]> egroves <![CDATA[The Business of Brand: How Rebranding Will Help You Attract The Best Talent]]> http://flyinghippo.local/?p=8714 2021-01-06T17:00:06Z 2020-11-24T19:35:46Z It’s Time to Fix Your Brand. Indeed. Are you pumping out job openings on Indeed and LinkedIn and just not attracting the right employees? It probably has less to do about the job you’re offering and more to do with the brand you’re presenting. When you are trying to attract talent, the first impression applicants...

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