Hippo Blog

Visiting a recently-remodeled grocery store is a disorienting experience. You went there once a week for years, and now everything’s new and shiny—but nothing is where you expect it to be. Where the deli once was is now the seafood counter. ...

Inbound Marketing is not new, in fact, the space of companies and agencies utilizing this approach is becoming more and more crowded. As the Inbound Marketing lead here at Flying Hippo, it’s part of my job to pay attention to where inbound marketin...

One of the first things people notice about a designed piece – whether that’s a website, a brochure, or a magazine – is the photography. As with most artistic ventures, the styling and visual aesthetics of photography have a huge impact as to h...

We’ve all seen them on Facebook or Twitter. And we’ve seen them so much they’ve warranted their own term: “vaguebookers.” You know the type — people who write pithy little snippets like “wondering if it’s a...

At Flying Hippo, we don’t take branding lightly, and we love brands that know their audience and stick to their guns when it comes to voice, imagery and audience engagement. That’s why we’re fans of Duluth Trading Co. Duluth Trading...

Your website is not just a glorified brochure. It’s a living, breathing entity that needs nurturing. If you’re neglecting to maintain your site, it might be doing more harm than good. Having a crummy web presence that lacks inspiration an...

Inbound marketing is a bit like farming. (Bear with me—this analogy isn’t as stupid as you might think.) When you create content on your site, you’re planting the seeds for your customers to learn. And as your customers want to grow and...

If you’re considering a refresh for your company’s marketing, you’re on the right track. The days of billboards and radio ads are long gone. That’s just not how people shop anymore. Want to try your hand at some inbound marke...

Agriculture is much, much different than any other field. (See what we did there?) While people in the insurance industry are sitting behind their comfortable desks, you’re on a combine in the rain for eight hours. Lawyers walk in thousand-dol...

Do you ever sit back and think about what life was like before the Internet before we knew anything about consumer buying behaviors? There were no cat gifs. To order a pizza, you had to call the pizza place. QVC was cutting-edge technology. And if y...

Jim wakes up on a beautiful spring Saturday. On his way out the door, he laces up his favorite pair of Nikes. He admires the beautiful simplicity of the swoosh that is like a proud badge of honor. As he opens the door to the garage, he walks past the...

There’s a lot of beauty in the world. Trees, flowers, blue skies, clouds—pretty much everything besides wasps. No one likes those. When you look hard, there’s beauty in everything. And the real beauty of inbound lies in what you donR...