If you’re also considering hubspot, checkout the campaigns feature. When the website, blog, social media pushes, landing pages, call to actions are all in hubspot you can have full visibility of campaign performance — I really like this article but found the ‘hubspot may be too marketing focused’ out of alignment with performance marketing. Every single tactic must roll up to a larger strategy otherwise it’s easy to blog about whatever and waste time on things that do not move revenue for your business/a client. For that reason, we love the hubspot methodology and went all-in.

If you need database or advanced website themes, stay with wordpress. You can get a veyr custom, beautiful site using hubspot. When they first launched the COS it was lacking in every regard — they now have a staging server, SSL, and other features that are closing the gap but there still are many plugins that we miss that we’ve just had to learn to deal without.

Lastly, hire a SEO firm to help you make the migration. I don’t care what your experience is, use a reputable firm so you don’t tank in your rankings.

Word to the wise… if you’re going to change your cms, only change your cms… don’t ever change your cms, design, URL structure and content at the same time… that’s junior varsity stuff. Be careful and move slow… test and validate… don’t just “go all in”.