Inbound Marketing https://www.flyinghippo.com/blog/category/marketing/ Branding & Digital Agency in Des Moines, Iowa Mon, 22 Jun 2020 18:35:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 Hook, Line and Sinker: How Inbound Marketing Keeps Reeling In New Business https://www.flyinghippo.com/blog/hubspot-inbound-marketing-award/ Fri, 30 Sep 2016 18:15:57 +0000 //flyinghippo.com/?p=7044 This might come as a shock, but hippos don’t camp. No, really. We tried pushing each other through the camper door and it just wasn’t working for us. We were totally pumped for our big adventure! Fishing gear packed. (Rather large) hiking boots on. But there was just no way we were going to shove...

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]]> Video: Flying Hippo Bags National Hubspot Impact Award https://www.flyinghippo.com/blog/flying-hippo-award/ Thu, 09 Jun 2016 14:16:54 +0000 //flyinghippo.com/?p=6950 For this round of Hubspot Impact Awards, we brought home the hardware! This award was earned for all the work we’ve done fueling up inbound marketing with great design for our client, Good Life RV. We’re proud that our inbound marketing work is award-worthy, and we’re even more proud that we can bring real results...

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]]> The Results are Inbound: A Case Study https://www.flyinghippo.com/blog/inbound-marketing-results/ Mon, 28 Mar 2016 21:29:26 +0000 //flyinghippo.com/?p=6395 Inbound marketing results that get your motor runnin’ Webster City RV had always been on top of their marketing game. They were one of the first in their industry to tap into the power of social media, let alone develop an online marketing strategy to see inbound marketing results. After a recent purchase of two new...

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]]> The Secret to Agile Marketing: Prepare, Produce, Probe, and Pivot https://www.flyinghippo.com/blog/agile-marketing/ Mon, 07 Mar 2016 22:43:10 +0000 //www.flyinghippo.com/?p=4731 Everyone’s specific business pain point is different: some people want more sales, some people want more Facebook fans and some want better branding. But there’s one question we get from everyone: “What’s the secret on how to get on page one of Google?” It’s not an easy question to answer. I spend a lot of...

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]]> How to Create a Social Media Budget https://www.flyinghippo.com/blog/social-media-budget/ Mon, 29 Feb 2016 14:45:49 +0000 //flyinghippo.com/?p=6322 Everywhere you look, there are tweets chirping, vines growing, links inning, instas gramming and faces booking. How in the world can you keep up? More importantly, how do you know which social media is worth your time, and not only that, but your precious marketing dollars? And, how do you know if all of your...

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]]> How long should I wait for sales follow-up? https://www.flyinghippo.com/blog/how-long-should-i-wait-for-sales-follow-up/ Mon, 22 Feb 2016 18:40:30 +0000 //flyinghippo.com/?p=6315 Everyone’s had the classic overbearing experience with a salesman. Maybe you were just looking at a product, and not ready to buy anything, but that dude (you know, with the cheesy tie and slicked-back hair) just won’t leave you alone to think for a hot second. Ugh. It’s the typical idea of a pesky salesman,...

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]]> Speakin’ My Language: Social Media Platform Guide https://www.flyinghippo.com/blog/social-media-platform-guide/ Thu, 04 Feb 2016 15:04:19 +0000 //flyinghippo.com/?p=6254 Every marketer knows you need to be relevant in social media to compete. Each platform can help to get your product or service out in front of the massive audience of potential online customers. But that’s the problem. The audience is soooo massive; your message could end up buried at the bottom of the wrong...

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]]> Deflate Gate: When and Why Should I Gate Content? https://www.flyinghippo.com/blog/should-i-gate-content/ Fri, 22 Jan 2016 16:43:38 +0000 //flyinghippo.com/?p=6217 Watergate. Now, that one I can deal with. After all, it was that conspiracy that started it all. But ever since that attempted cover-up, the use of the ‘gate’ suffix just hasn’t seemed to let up. It was tolerable for a while. ‘Irangate’ felt natural because it was political. When Janet and Justin’s ‘Nipplegate’ exposed...

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]]> Email Marketing Best Practices https://www.flyinghippo.com/blog/email-marketing-best-practices/ Thu, 14 Jan 2016 14:23:17 +0000 //flyinghippo.com/?p=6205 There are two types of people in the world. The type who let their emails stack up in their inbox, with thousands of unread messages, and the type who clicks on spam emails for the sole purpose of getting rid of that pesky notification icon on their desktop or phone. Some keep their inboxes in...

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]]> 5 Tips For Editing Your Own Writing https://www.flyinghippo.com/blog/editing-your-own-writing/ Mon, 11 Jan 2016 16:19:52 +0000 //flyinghippo.com/?p=6200 Even if you don’t have “copywriter” or “content” in your job title, everyone is a copywriter at some point in their career. If you’ve ever found yourself writing copy for any of your company’s marketing materials, or external communications (this could even be something as small as an email, or a tweet) you’ve put your...

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